It's hard to believe how fast time flies. Today is Valentine's day which means that it is once again the moment Japan Golf Fair! Interestingly, Valentine's day is different from the Western world in Japan. In Japan, Valentine's day, you won't find the guys scrambling for that last gift depending on whether chocolate or flowers or something to impress their significant other or a question that has an interest or any girl for that matter.
In Japanese it called "choco", which literally means ' obligation of chocolate ". Choco laps is probably most customs Japanese Valentine's day. Girls usually give choco turn random male mates, friends, co-workers, managers, etc. Choco tours usually is not expensive chocolate. A box of chocolates, designated as laps choco, may be purchased from $ 2 to $ 10. Japanese girls sometimes buy it and end up giving out 5, maybe 10 and sometimes even 20 boxes of choco tours to all the boys in their lives.
More extreme side, "honmei", which means ' sweetheart chocolate ' in Japanese, is usually much more expensive than chocolate. Honmei is given to men that are special in the life of a girl of ie boyfriends or husbands or boy who always admired or wanted to be too close.
Valentine's day is a huge business in Japan and immediately after new year's Eve in January, already starting to see all the ads for Valentine's day. Yesterday I was in Shinjuku and you can imagine the lineups at department stores and candy shops of girls to get their last sec0nd chocolate. It's crazy how apparently half the chocolate sold in a year in Japan is all sold for Valentine's day! In high school is easy enough to say that boys are more popular by the amount of choco laps or also honmei they get. On a personal note I received today 4 boxes, homei from my wife and 3 boxes of choco laps by girls in the neighborhood, which sometimes golf with.
Thus for the guys, this sounds all the terrible, but there is a catch block and do not get away unscathed. A month later, on 14 March, the White Day where Japan has had the opposite to happen. Guys are supposed to give back what they had (although I'm sure this is not always the case). If you have received a honmei, returning the favor with honmei can be like saying "I love you too". White day actually started in the 1980s and was started by JNCIA (Japanese national Confectionery Industry Association) in response to Valentine's day, but really a call for more business and sales.

It should be pretty well though about Valentino as the real hot topic is the Japan Golf fair that starts this Friday at Tokyo Big Sight in Odaiba! Yah! The entire crew STG will be in Japan for a few weeks to cover the event and bring you the best reports, photos and videos directly from Big Sight. We'll be using the blog more this year round and twitter as well. We have also some forum members and customers to join us at the show for some club test and just hang out.

There will be a lot of new clubs to see including:
Titleist new VG3 Club and new wedges.
Taylormade putters only new Japan Ghost and Japan only burner lineup.
New line of Apex Legacy of Callaway.
Tourstage limited 905 X-Series Club.
Gaku Homma completely renovated Beres Evolution lineup.
Mizuno JPX Japan only models.
Fourteen years is a new Tour wedges and forged irons.
New line of area and Yonex.
JUST TO NAME A FEW! We are also looking forward to what the producers may have surprises in store for us as well as to discover new products and brands! Do so safely by this Friday you can visit your blog frequently for updates and reports directly from Japan Golf Fair!

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